Our Story


Proudly owned by the LaTorre family, Paul LaTorre started South Jersey Hardwood in 1989, and now he and his sons, Zak and John, are making floors in South Jersey great again. Our showroom features the largest selection of flooring products in Cape May County. From hardwood to vinyl, laminate, carpet, and tile, we have it all!

We are your full-service flooring company and offer residential flooring installation and hardwood refinishing as well as new construction flooring for local home builders and contractors. We are also multi-family specialists, and are always on time and in budget with any commercial job, from offices and hospitals, to retail establishments, restaurants, and more.

We are A+ rated by the Better Business Bureau, and are proud to have been recently featured on HGTV's Beachfront Bargain Hunt Renovation Special because of our expertise and customer satisfaction. Our owners are on every job and involved in every step of the way.


Schedule your free Estimate today!

We’ll come out whenever is most convenient for you and discuss how we can transform your space into what you’ve always dreamed of!

Install, Sand and Finish Medford (2).JPG

Our projects

Check out some of our most recent projects!